GRETES was created by Grėtė Švegždaitė. Driven by the passion for fashion and
creation, a law degree student Grėtė decided to venture into the world of
accessories and in 2018 launched her brand GRETES, selling silk hair ties and later
expanding the line to bonnets and other accessories. After a few years of solid
growth, her brand was noticed and Grėtė even had the chance to participate in
New York Fashion Week, which further fueled the creator’s interest in the fashion
industry as well as the sustainability movement.
Despite the success, having learned more about the behind-the-scenes of silk
fabric production, Grėtė decided to abandon this material and ventured to look for
a sustainable alternative, which would offer the same luxurious feel and healing
properties without the needless killing of silkworms. Fast forward to today —
GRETES is offering clients a collection of nightwear and loungewear from
Naia™, an innovative, sustainable, ethical material, whose texture closely resembles silk.