Grėtė Švėgždaitė, a new-generation designer and the founder of sustainable loungewear brand GRETES, says the new sustainability requirements will create more transparency in favor of fashion consumers and will enhance the quality of the garments. Fashion brands will have to rethink and change their environmental impact practices and take their time to find out the real nature of the origin of their fabrics.
A sustainable sleepwear luxury brand GRETES, which uses Naia™ cellulosic fiber made of sustainably sourced eucalyptus and pine pulp, has just made its collection recyclable as another move toward a more eco-friendly fashion consumption. But reducing the waste and environmental impact in luxury fashion comes with a certain set of challenges, Grėtė Švėgždaitė, a new generation designer and the founder of the brand, said.
Sustainably-sourced and vegan fabrics are making their way into the summertime fashion world. Recycled linen, cotton, and viscose are among the top recommended materials for conscious users who go for comfort, breathable clothing, and environmentally-friendly practices.
As consumers are starting to consciously choose fashion products made from sustainable materials, the fashion industry is reinventing itself: it is joined by a new generation of designers, passionate about sustainability, innovative fabrics, and making a real change. Grėtė Švėgždaitė is a luxury sleepwear designer whose career path has taken her from law and politics to silk accessories to luxury sleepwear made from sustainable Naia™ fabric.
