Experience comfort, natural beauty, and freedom in every piece. But what inspired this unique fusion of fashion and nature? In this interview with designer Grėtė Švėgždaitė, delve into the story behind our collection, where Lithuanian nature serves as the inspiration for our designs.

- How is this collection different from the previous ones, and what makes it special?

These vibrant pieces introduce our first linen sleep and loungewear collection, showcasing the growth data of a Lithuanian mushroom. Our sleepwear used to feature Naia™ cellulosic fiber, but now we're embracing the natural charm of linen. Linen, with its potential stiffness, might seem intimidating, which is why we've chosen softened linen from Lithuania for that gentle touch. As for the texture, we believe it adds a touch of natural allure to our collection.

In response to our customers' preferences, we've included models that have consistently been their favorites. For example, the Dream No.1 Sleep Dress from our first collection—it was love at first sight. Inspired by its popularity, we've recreated a similar model in linen. So, even though the fabric might appear a bit different, our primary focus remains unchanged creating comfy pieces for women.

- Describe this collection in three words.

Comfort, naturalness, freedom.

- Why did you choose to show mushrooms and their growth process in this new collection?

I've always had this idea that every now and then, I'd love to have a vibrant colors collection. I'm really into textiles and making things more eco-friendly. Despite the exciting innovations in textiles, not many people know about them. I kept wondering, how can I share a bit of this cool info with others? How can I tell them about this leather-like fabric made from mushrooms or the fact that we're making leather out of mango food waste? Mushrooms just sound fascinating, right? So, I decided to feature a fabric that showcases mushrooms. The idea caused a bit of chaos in my head, and that's when I reached out to Andstudio, a creative agency. I pitched the concept to them, seeking their help in bringing this idea to life.

- Tell more about it.

Andstudio proposed collaborating with artist Mindaugas Dudėnas. Their idea was to capture the yearly growth data of a Lithuanian mushroom and transfer it onto fabric. Why is it interesting? Because the mushroom indeed grows throughout the year, going through different phases due to various seasons. Mushroom growth is influenced by heat, cold, heavy rainfall, and drought. This unique pattern showcases the uneven and distinct growth of the mushroom, making each item one-of-a-kind, marked with a specific day. Considering colors, my inspiration came from spending time in nature. We have a countryside retreat deep in the woods, surrounded by beautiful marshes. While walking through the forest, I aimed to convey the enchanting hues of Lithuanian nature through two types of prints: green for our forests, marshes, and meadows, blue for blueberries, and orange for chanterelle.

- What challenges did you face while making this collection?

At first, I envisioned printing the pattern on cellulose fiber, the material we were currently working with. However, the fabric proved to be extremely thin and sensitive to high temperatures. Our initial attempts with local companies in Lithuania resulted in the fabric burning. Drawing from my experience attending textile shows worldwide and connecting with foreign companies specializing in such challenges, I sent fabric samples for testing to Poland, Italy, and France. Although the tests showed some improvement, the fabric continued to undergo slight texture changes and remained exceptionally delicate. While we theoretically could apply the print, it became evident that the garments would wear out after just a few uses. Despite the considerable difficulty, we eventually had to abandon the idea of printing on cellulose fiber, investing nearly a year in the process. After a brief pause, I explored a new direction, choosing to work with linen, a fabric I personally love. I connected with linen manufacturers in Lithuania and proposed the idea, and this time, execution became possible. The main challenge was loading enough information into the printing machines. Typically, these machines handle a large volume of information at once, but for manual printing, one had to erase and upload a new file every 10 meters. Despite the hurdles, we successfully navigated through, gaining valuable insights from the setbacks.

- You've mentioned nature as a major inspiration. What specifically draws you to it? How do you find inspiration in nature—through peaceful moments or by being surprised and inspired by new or unseen things?

I've always spent time in nature, from childhood summers by Lithuanian lakes to now having our own countryside retreat surrounded by forests, marshes, and a lake. During walks in the woods, I've grown to appreciate even the marshes, finding them beautiful and full of life. Snakes, once feared, have become familiar neighbors. On warm days by the lake, observing them basking nearby, I feel a sense of everything being as it should. This natural surroundings calms me —solving questions and tackling tasks with newfound energy.

- What emotions and messages do you aim to evoke with these clothes?

I envision customers reconnecting with nature finding personal meaning and recognizing its inherent value. I believe that as individuals experience nature's benefits, they will naturally be motivated to protect it. If someone who purchases or receives our sleepwear as a gift starts thinking about the choice of color or decides to explore topics like mushrooms in textiles, sustainable textiles, etc., and discovers a few intriguing and useful facts, I consider our educational mission accomplished.